Woolite

When you're doing postdocs, you're not rich.

You know, there have been times in my life when I have lived in dead bug infested apartments and, you know, wondered if I was going to end my days drinking Woolite behind a dumpster somewhere.

We can't put a spire.

I...

...

Woolite.

It was, um, there was, like a, a li- another linen wash that was only for bras and underwear or hosiery.

There was, it was very limited, and all of the better products or the more natural products at the time were collecting dust at the bottom of a health, health food store.

Yeah, I mean, it's definitely, I mean, a huge theme in the book is the ways that this is these new products and all of the fixes for wool are being marketed to that white middle-class housewife.

And you see it, like you say, you see it in the advertisements, you see it in all the advertisements for Woolite, for EQ53, even for the lanolin stuff, which were, that was also.

That was mind blowing.

The lanolin stuff just blew my mind.

I thought, OK, I'm going to go and listen and learn at the feet of the masters.

And what were they discussing? Whether Woolite or Purcell was better for washing out your stage gear after the show in the hotel bathroom.

Very sound advice.

Probably a good thing to know.

But what I have noticed a lot is even before you think about what you're thinking about, it pops up, right? Yeah.

Yeah, she, they pop up, kind of, how can I help? And the other thing that struck me the other day was now as I go on to Amazon to get something, like one bottle of Woolite, because I couldn't find it at the retail store.

I tried, didn't come.

Anyway, one bottle of Woolite.

All of a sudden pushing more of the groceries, you know, everyday groceries.

A couple of things on that, just for those that may not know, Rufus was the conversational search solution on Amazon.com.

Where is discovery coming from? It could come in lots of places.

Then who do I trust to deliver what I want efficiently at a great price? You know, all of the above.