Woodsy Owl

So I think that's really the idea is there's really two main messages in the book, which is one is skip the bin, turn your batteries in.

Woodsy Owl's in the book, right? Oh, great.

You

licensed that character.

Right.

And so that national campaign, Mike Hoffman from the National Waste and Recycling Association, he did something amazing, right? And again, some people love it, some people hate it, but at the end of the day, Woodsy Owl says, skip the bin, turn your batteries in, Whether you believe in it or not, it's something that everybody can jump behind and basically teach.

You and I both know, you need a jingle, you need something.

We're Americans.

So, I mean, I know I kind of jumped around a lot, but I mean, the reality is, is that The book is there to try to help that third pillar, which is education, but keeping it very simple.

It's backed by NWRA, NWRA, like the National Waste and Recycling Foundation.

Yeah, I was going to say, you talk about Woodsy Owl.

Woodsy Owl actually appears in the book.

There were art projects and a water truck where children could push sand around and watch the water flow change directions.

A special highlight was having Smokey Bear and Woodsy Owl there for the children to high-five and hug.

Another special treat were the taiko drummers from Crestone performing tunes about nature.

Everyone was served a free hot dog lunch, and the Friends of the San Luis Valley National Wildlife Refuges say they plan to do it again next October.

Daniel mentioned government safety campaigns, and I couldn't substantiate a documented government mascot failure.

Smokey Bear and Woodsy Owl worked, so if we can't point to one, we're not going to invent one.

Right.

Let's get into the countdown, and we're starting at the bottom with the cereal aisle.

But there's gotta be a, a, a cheaper mechanism that could be implemented now.

You know, a- and as far as the education goes, obviously NWR has got Woodsy Owl program out there that is going around the country and at every EPA and DEP event, um, trying to educate people on the proper way to dispose of batteries.

I know we're working on a program where we're putting a, a decal...

We had a decal contest, um, to be able to create a decal to put on, you know, roll off dumpsters and, and, uh, bins at facilities saying, you know, with a QR code that shows you where to get rid of batteries and, and stuff like that to try to stop people from getting, you know, throw them in there.