Wite-Out

Uh, uh, some ice cube bags, recyclable.

A BIC Wite-Out, uh, pen.

Okay.

And, um, a, um, a w- uh, wooden mallet for-

They desperately need a professional who understands the hundred and fifty percent rule and dual pass quality control.

Your optimized profile or strategic LinkedIn outreach ensures they find you instead of an amateur who's gonna use Wite-Out and ruin the transaction.

You're rescuing them.

And the final strategy is building local trusted peer networks with your direct competitors.

I think that's the biggest mistake.

Back in the day, when we applied to college, we sat down at a typewriter, we used Wite-Out, we put it in an envelope, we put a stamp on it, and we hope it got there.

That was like our, "Whoa." That was our big stressor, right? These kids now have many, many different types of applications that it's more expensive than it's ever been.

It's more competitive than it's ever been.

Take an electric pencil sharpener.

Take a case of Wite-Out.

You might need it one day.

Take stuff from work.

You have it written out in ink and toil, guess what? You can't go back out.

They'll see the Wite-Out on there.

They'll see that.

Mm-hmm.

Remember when Wite-Out was big?

Oh, big.

Oh, man.

People don't even know what we had to go through-

Hooray.

My name is Midnight Mike.

Retro is over there on screen.

Yes.

That's my choice.

I, I think Rob Dew, uh, and Adam are doing a great job and-

I keep sending in Joe's name.

I was like, "You need to have Joe.

Maybe there was a better way to get it off.

Ally says, "We used to use Wite-Out for nail polish in middle school." Oh my God.

Yeah.

Oh, the Wite-Out era? Yeah.

As soon as Wite-Out came out, we were all painting our nails with it.

Oh my God.

Yeah.

Yeah.

So when I'm drawing, it's directly on the peachy folder that I find or my brother finds at these, you know, whatever, estate sales or yard sales or whatever.

I'm using like Wite Out and pens for that.

Um, it's, it's kind of like these materials that are feel kind of, uh, at home for me, but also just they're, they're easily accessible, I think.

Mm-hmm.