Wine club

And Tino, if you want to, you know, put your email in the chat also.

You guys want to join Tino's Wine Club.

You know, it's all about collaboration and celebration of each other, okay? So...

Yes.

It's fun.

I always, you know, wine clubs, I feel like for a long time, they were bad.

Like they, it was just like, you didn't belong to a wine club unless it was with a winery because most of them out there sucked.

And I always, I didn't understand it because I'm like, the wine club is so great because, you know, half the battle when you're, getting into wine is trying to figure out what to buy.

You know, you were talking about consultants.

At the Wine of the Month Club, which was contemporarily extraordinarily digital, we did everything.

I mean, there isn't a piece of digital marketing that we didn't understand and tap with the metrics, the whole thing.

And I went through probably a dozen consultants From not just the 50 years, but just the part where digital started to make sense.

We had that conversation, I don't want to interrupt you, but it's an important topic.

And I want to talk to you about your grassroots movement here.

At the Wine of the Month Club, every Tuesday at 9 o'clock, I went to the tasting room, which was just on the other side of this wall, and I waited until 2 o'clock, and whoever showed up, showed up.

Sometimes the winemaker came.

throw it.

Some of the pictures I've gotten from wine club members, it's been, like, shocking.

Oh, I've seen, like, trash bags been used by the shipping companies.

Yeah.

I still have Harvest

Brain.

It's Harvest Wine Club Brain.

It's a special dual torture.

Uh, please go to winetext.com, winetext.com. Sign up for that.

We'll be promoting the wine club here shortly, uh, so you'll just be able to reply to that text.

But you're about to listen to the monthly wine club breakdown of us talking about three different wines.

Um, and I hope you enjoy it.

Something a little different, something new, original for the podcast.

Uh, and definitely go to Wine Text.

That's wine, W-I-N-E, text, T-E-X-T, dot com, and sign up for the best wine service.

This is the wine club that's part of this service, uh, and we will have ways for you to sign up for that, uh, soon.

Mm-hmm.

And I opened up a little executive suites at one of, my old building where the Wine of the Month Club was just for that, and it's full already.

There's 28 suites there.

Yeah.

So...

I always make mental notes of that because then I have Wine Club members that'll text me pictures or they'll say, I've got the 2010 Morbid.

I'll say, well, I opened up a 2008 and it was incredible.

I'm glad I opened it because it was very enjoyable just like that.

We've got a comedy show, Friday, September 18th.

You can buy tickets for that right now, too.

A lot of you, a lot of the Wine Club members have already got your tickets for the November open house party.

So, Ryan, I'm going to be bugging you.

She wanted to stick with wine and wanted to find a way to make that happen.

She is now helping people discover thoughtfully made wines through education, storytelling, and her wine club.

She has a unique perspective on how we experience wine, and I'm excited to share this conversation with you.

In the first half of the conversation in this episode, we talk about how her vision loss forced a creative redefinition of her career, what changed about Amy's wine experience due to her vision loss, her wine club, PocketSom, and why it's special, plus some of her favorite bottles and so much more.

So without further ado, let's get into the interview.

So let's start with one of my favorite questions to ask anybody in the world of wine is just how and when did you fall in love with wine?

But that's why I really wanted to do, being able to...

I, I...