Wine Australia

So now it's come back full circle again where...

I think we were looking at something from Wine Australia the other day where they're sort of saying Gratash is now the most expensive grape to purchase from growers in the Barossa.

It's exceeded Shiraz.

And you think Barossa and McCarroll are really known for world-class Shiraz.

...

Australian Grape & Wine, and Wine Australia, and the program has recently undergone some changes.

So we've got a new governance structure, including, uh, incorporating myself as the executive officer, um, a skills-based board, and an independent chair, and, and as you said, we've been focusing on a new strategy.

So, um, the strategy is, um, 20 thir- for, um, so 2030, and, uh, is that leading up to 2030, or it's, um, 2030 and beyond, or what, what's the sort of thing?

[laughs]

We have had some good groups through Wine Australia that have come out.

Um, there's some nice jobs that it's ...

But for them that's, it's a, it's even more hectic than my schedule I think at the moment.

And that's where the head above the fence thing is the danger, right? Because if enough people's heads get knocked off, then no one's going to put their head up, right? That's right.

And then you can do things like the idea of Spirits Australia, like Wine Australia, where you can start promoting domestically, to say, hey, let's drink more Australian spirits, and then internationally.

So I think the pathway's there, we just need the people with the scale to be able to deliver it.

And maybe it's the million dollar question, but going back to that sort of head above the parapet thing, What do you think the way forward is on that particular

It happens in

wine Australia as well.

Wine Australia, yeah.

And, you know, there always will be gripes.

And in many cases, those gripes will have reasonable grounds