Will Page

theories about why and what to do about it.

Will Page is a former chief economist at Spotify.

He's also the author of a book called Tarzan Economics.

And Maggie Collins is executive director of the Association of Artist Managers Australia.

There are rays of hope.

There are potential solutions, some of which hark back to the past.

It's those solutions we're about to consider here on The Economy Stupid on ABC Radio National with me, Peter Martin, and our guests this week, Will Page, a former chief economist at Spotify, and Maggie Collins, who's executive director of the Association of Artists Managers Australia.

Will, you've got one new big idea.

Golden age of podcasting? There's so much housecleaning to be done in the podcast industry before we can talk about a golden age.

That is Will Page.

I'm an author of the book Tarzan Economics, retitled Pivot as a paperback.

Tarzan Economics, as in you have to let go of the old vine before you can grab the new one.

Yes, it is.

But if you think about the RSS feed, where the adverts, the monetizable asset, is locked into the podcast, then where is the value for the intermediary in distributing it? [instrumental music]

Let me pause here for a second to focus on what Will Page just said.

If the advertisements on a podcast, the monetizable asset, are locked into the podcast, which historically they have been, then what does the distributor get? By distributor, Page means Apple Podcasts or Spotify or the many other podcast platforms.