WildBrain

Directed by Jason Thiessen with Jim Miller as co-director.

Written by Meriwether Williams with animation by DHX Media and Top Dry Animation.

Art direction by Ryd Sorensen.

Music by William Anderson and a song by Daniel Ingram.

Keith Chapman, auteur de Bob the Builder et Paw Patrol, souligne que le merchandising est essentiel pour financer les productions.

Stephanie Betts de WildBrain et Shelley McIntyre de BBC Studios ont quant à elles évoqué la nécessité de préserver l'authenticité pour engager les nouveaux fans sans que les marques ne paraissent datées.

Source Deadline Finanz.

L'intelligence artificielle et le risque de D'une bulle spéculative selon Gadgetron.

I was doing revisions briefly too.

And then I, I think after that was when I got My Little Pony because Rebecca Dart moved back to DHX, which is now Wild Brain Studios.

And she was art directing on My Little Pony and she's like, Hey, do you want to come do prop design on My Little Pony? And I was like, what the hell?

yeah of course they do like i

Congratulations on this.

You know, what does this character mean to you? What do you think Strawberry Shortcake represents to you and to everyone at WildBrain?

Oh, man.

So Strawberry Shortcake is definitely one of the crown jewels of WildBrain.

Um, it's one of our leading franchises.

It's obviously got an incredible almost 50-year history, so, um, for me, it feels super exciting for our team to kind of get to dive in and sort of bring this kind of reimagined character to life and sort of show, um, hopefully our existing fans and also some new ones kind of what we love about Strawberry Shortcake, which is, um, her incredible spirit, attitude, um, and all the things that have made her so beloved across so many generations.

Um, you can feel like you're kind of existing in that same sort of world, um, for as long as you want, as many episodes that we have to offer in season one.

And YouTube has become such a powerhouse when it comes to just putting content out there, putting animation content out there for families.

Mm-hmm.

Then we have animation by DHX Media and Top Draw Animation, art direction by Rid Sorensen, music by William Anderson, and songs by Daniel Ingram.

Yes.

Story for this one, Ms. Harshwhinny visits Po- the Ponyville Schoolhouse and announces a competition to see who will carry the town flag during the opening ceremony of the Equestria Games.

The sort of kids show.

And then, yeah, with animation by DHX Media, top draw animation, art direction by Ridd Sarnson, and music by William Anderson.

Yeah.

A story for this one.

Clearly, leveraging AI to create more consumer touchpoints does not mean giving up control.

Similarly, Hasbro and Wildbrain are building tighter controls around character behavior for partners.

Hasbro's Sixth Wall Studio calls its offer behavioral licensing.

Developers and licensees can seek character rights alongside systems that govern how a character thinks, speaks, and interacts on outside platforms.

Wildbrain, in contrast, acquired Personality AI and brought its KidSafe conversational character team, which developed work for Amazon Kids Plus in-house.

Hasbro is seeking partner pilots for a combined rights and capability offer, while Wildbrain bought the team needed to deliver the experiences itself.

Neither has disclosed the economics, but both are moving beyond simple get permission for character licensing and toward separately licensing and managing the character's actual behaviors.

Gaming companies have long invested in proprietary channels, recognizing that fandom is active, not purely passive, with examples ranging from Hoyo Labs' extensive player infrastructure to Games Together's player feedback and engagement platform.

The gay community embraced the character off the back of it.

WildBrain later launched a Teletubbies Pride collection supporting GLAAD.

So the show that critics said would harm children's language became a flashpoint in a culture war, and then, twenty-odd years on, a pride campaign.

That's a lot of second-order life for a show about four creatures eating toast.