Yeah, that's a good point.

Yeah.

And then and then I was kind of getting busy.

I hired my first two therapists, which I'm going to recommend that you never hire a therapist before getting an admin if possible, because then you're really overwhelmed.

So I was taking calls for three therapists, also have 18 clients a week and I'm working part time and I'm raising two kids.

Like it was crazy.

So I posted it like midnight on Facebook.

And as we wrap up, why don't you just share a little bit more about what you've got going on, where people can find you and all that good stuff.

Because they're maybe managing multiple campuses, whatever it is, right? So who should you actually be reaching out to when it comes to referrals?

This is so challenging for therapists.

I think first thing you want to do is create warm, go with your warm connections.

So when I say warm connection, that's a place you already have a relationship with, or you know someone who can help you have a relationship in that place.

So when I first moved to Savannah, my husband was a youth pastor at a local Methodist church.

So the first person I went to was his boss, you know, and I said, Hey, and if we have time, we can dive into kind of some of the ethics.

Cause I get a lot of questions about dual relationships and things, but I went to the pastor and I said, I'm a therapist.

I have a friend who's a psychiatrist and he works a lot with churches and he said something very similar is like a lot of times, at least my understanding, and if you could explain this, a lot of times churches will have almost like a benevolence fund or some sort of a fund set up for helping congregants with various reasons, right? And so how do you, Is that a like, one, how do you figure out if they have that? How does that work at a practical level? Like all of that stuff? Yeah,

Where have you learned to turn? Who do you have in your corner in order to keep that authenticity going without being vulnerable or providing incorrect or too much information?

Yeah, that's such a great question.

Are you familiar with traction in EOS? Yes.

Okay.

Yeah.

I thought it was just like something people said to sound cool three years ago.

Yeah.

I don't think it's something you can't get out of, but it is definitely intentional and Good hard work to now make that work for you.

So where do you start when teaching therapists on how to market to churches?

Yeah, thank you.

Yeah.

So I want to say that churches are a great niche for faith-based practice owners.

But if you're not a faith-based practice owner listening, what I'm going to say about churches is going to help you too.

And really, some of these rules will apply to any kind of organization that you reach out to.

Now, I think what you said at the very beginning is so important because churches are all very different, especially thinking about different denominations and how they think about therapy.

Okay.

What do you find is that you are saying a lot of these days when coaching therapists?

What am I seeing a lot of? I definitely see a lot of money leaks that are unnecessary and just a lack of knowledge about how they're losing money and thinking they're doing the right things.

I have a lot of examples for this.

Funny because we were talking about space earlier, but definitely office space.

Thinking they need a lot more than they actually need.

Or thinking like, I need to have my own office as soon as I start.

It's okay to rent space or do whatever you have to do to get started.

when you think about how you are growing your practice now, how are you going about that? What is working for you?

45 minutes

... and we ended up choosing one, and this moment right here, so the wedding, I recommend people to just go to the courthouse.

After that wedding, it was, um- It was a lot for me because that was a day for everybody else.

The energy wasn't good.

Um, us doing social media at that time, we didn't hire anybody to do videos of our wedding.

It was just supposed to be, you know, our pictures, our videos.

But one of my, um, bridesmaids were, you know, saying something to me or whatever, you know, when they do the speech, and then people was recording, and then I hear someone to a vi- I didn't know who said it, but someone sent the video.

Why not?

So where do you start to think through? I mean, how do we start to think through, you know, is group practice right for me? Where do you start with folks?

Mm-hmm.

Yeah, I think a big question you have to ask yourself is, do you want to manage a business or not? Now, when we're in private practice, there's like a, you have to manage a business.

You know, there's no getting out of that.

But if you love the clinical work, managing a group practice may not be where you're supposed to be.

Now, that doesn't mean you can't love it all.

But I see a lot of group practice owners who will say, oh, I'm going to go get this continuing education.

Okay.