Where Good Ideas Come From: The Natural History of Innovation

generating $6.2 million in sales by 2011.

Citing Steven Johnson's Where Good Ideas Come From, the author concludes that serious hobbies signal the unbounded curiosity that unites all genuinely creative people.

We should also use employees as hiring resources.

Working alongside someone is the most reliable way to assess capability, and everyone maintains a mental shortlist of people they'd love to work with again, and those they'd avoid.

All right, let's move on.

um okay leonardo da vinci could not have invented the iphone and he was a genius so it's not because he wasn't creative enough it's because creativity can only reach so far beyond what already exists like I love how Steven Johnson actually explains this in the book, Where Good Ideas Come From.

He shared a concept called the adjacent possible.

And I think it's one of the most useful ideas of creative to understand.

Sometimes it's being among the first to notice what have just become possible.

Oh.

Johnson also actually talks about another idea about where good ideas come from that I really, really love.

It's called exaptation.

That's a good one.

There's a book called Where Good Ideas Come From by Stephen Johnson that had a big influence on me.

And it's a study of, he went to study why certain innovations change the world at the moment that they did.

You know, why didn't it happen sooner? Why didn't it happen later? Why did several people seem to come up with the same thing at the same time in different locations, even though they didn't know it? It's a fascinating look at how to think about innovation, but also how to time it.

going to end it here.

And I think my point that I wanted to make with this, um, comes from a book by Steven Johnson, Where Good Ideas Come From.

And in that book, there's a chapter on what is known as the 10-10 rule.

And in that rule, it takes 10 years to develop a technology and 10 years to adopt a technology.