Welch's

I'm like, listen, I'm 20 years in the alcohol business.

And I started pulling up Welch's hard grape juice, Arizona hard.

I'm pulling up all the things.

And I said, let me tell you what, this summer, and this is back in the spring.

What's going to happen is it's going to be at a barbecue.

And either, number one, the 12-year-old is going to grab it out of the cooler at their friend's barbecue or the reverse where it's not intentional.

And that kid is going to grab the Welch's hard thinking it's his Welch's because if you're buying Welch's hard or Arizona hard or whatever, Sunny D hard, you're buying that because you're also buying the regular for your, the regular is probably in your fridge.

Like nobody's an IPA drinker and then all of a sudden you're like, I'm drinking Sunny D hard.

This is a game between, for me and myself.

Let me, uh, crack open my Welch's grape-flavored Ghost energy drink here.

This is my, uh, this is my podcast drink.

[laughs] Doing the contemplative, thoughtful death podcast while fucking mainlining super fake sugary grape-flavored e-energy drink, 'cause we all contain multitudes, man, you know? That's the deal.