Web performance

So I don't know how much you know about SEO, but there's a Google tool called Lighthouse measures how quick your website loads.

You used to have to go to PageSpeed, their website, to get a test, export the test, save it, give it to the agent, and then ask the agent to make the change.

But this uses the Lighthouse CLI.

So it basically just tests it for you, pulls all the data, If it's inside your repo, so I'm doing a sort of outsider test on your website, but if I run this inside my own code base, it immediately finds ways that we can speed up our website, which actually matters quite a lot for SEO and helps with conversion.

I would say the number one is page speed as well as technical debt that has ballooned from URL updates.

So with PageSpeed, in the past, I witnessed clients kicking it down the road, kicking it down the road, and now we've reached the point in machine readability where if the page is over a certain size, it's much more difficult for the machine to read it, and if it's over a certain size, it's much more difficult for it to load on a mobile device, for it to load on desktop.

And it could really fracture the user experience.

And that just, it's a snowball effect.

I wonder some of the... indications that you point to if a client's like, does it really matter how fast my site is? Are there any studies that you use to underpin that or any statements from Google or any statements from LLM tools that you kind of surface and say, hey, this is evidence X, this is evidence Y, this is some of the citable reasons why we focus on page speed.

Sure.

With PageSpeed, a lot of what I'm doing is a comparison.

It's a combination of using Google's guidelines for user first content, user first for the site.

Well, you named it, so you get to be right.

You can tell us about it, but I'll just preface it by saying it's like a web app for web performance, watching your site to make sure you don't screw it up.

Is that right? Or how much does it do a lot more than that these days?

Yeah, I mean, it does a few things.

So yeah, it's a web performance suite.

It's built for teams, built for people who are maintaining a site or multiple sites.

And you can use it to test your site with synthetic tests.

I have an anecdote about airlines