Warwick Business School

So Richard Rogers got on a plane to Thailand in 2008 to teach people.

Since then, he's written four books, built an international education platform, become a certified scrum master, built a corporate training business, and he's now an MBA Changemaker Scholar at Warwick Business School.

That is a mouthful.

None of it was the plan either, so we're going to be getting into the wrong turns, the reinventions, and the people who open the doors.

So for my app, I need to make sure that I involve the users.

So I have involved, uh, students, university students from the University of, uh, Surrey, then some medical students have been involved, and students from, you know, Warwick Business School.

They have been involved in developing, you know, the app in terms of suggesting, you know, games, what they expect from games.

So it is currently at, uh, that stage.

So how do you think there needs to be some complementary work to do in organisations so that they're still kind of taking in young people and training them up?

And what's really interesting is this work done by good friends at Warwick Business School.

There's a report called The Broken Ladder, which looked at the massive decline in entry level hiring and was saying, you know, what is a good explanatory factor for that to talk about statistical language? And actually, their research was saying, well, the better explanatory thing is the rise in remote working that was hugely accelerated through COVID.

That's not to say AI is not having an impact.

Okay? And an, a strategy has to be specific to that genome.

So based on that, this is actually my twenty-fifth invention or twenty-fifth patent, and this is part of the research that I'm doing as a part of my, uh, PhD at, uh, Warwick Business School.

And that algorithm became the core algorithm of this software.

Okay? So what we develop is called genomic digital strategy.

In fact, we will, we'll hear from you again in our next episode when we explore recent trends in transformative foreign direct investment, which you already talked about a little bit, uh, in the Manchester context, uh, but also their implications for productivity, especially at a, at a regional level.

And alongside June, we'll then be joined by our colleague Nigel Driffield from Warwick Business School and by Neil Ramy, the chief executive of the West Midlands Growth Company, and I hope you will join us again.

Meanwhile, you can sign up for the entire Productivity Puzzle series through your favorite platform to make sure you also don't miss any future episodes.

Uh, if you'd like to find out more about upcoming shows or any other work by the Productivity Institute, please visit our website at productivity.ac.uk or follow us on Blue Sky and LinkedIn.

With those various hats, that's why we wanted to get you on.

Professor of Marketing at Warwick Business School, prestigious Warwick University, as well as doing all the work you do with personal development, with leaders, boards, and what have you.

The reason we wanted to talk to you, I wanted to talk to you, was because when we're working with leaders, one of the big things that is contentious, I guess, from their perspective, is personal brand.

Now, many leaders don't think about their personal brand and they don't want to think about their personal brand.