Warner–Lambert

The positive trial, though, did get published.

What they found was that in this case of Warner Lambert, they actually had paid $144,000 to produce 12 articles favorable to the off-label users.

So each of them had pre-specified topics, target journals, titles, and a list of potential authors to be chosen at the discretion of Park Davis.

So they had written the article, they paid for the article, they know the journal, they know the title, they just need the name of the doctor to put his name on it.

Glass of Welcome merged with SmithKline, Beacom to produce GSK.

Pfizer also acquired companies like Werner Lambert and then Pharmacia.

And each transaction expands skill, portfolio breadth, and commercial reach.

The logic seemed compelling because drug development was becoming more expensive and global commercialization acquired enormous infrastructure.

The type of deal pharma prefers has changed.

So what I mean by that is the old model was the mega merger model.

For instance, Pfizer buying Werner Lambert, Takeda acquiring Shire.

You bought an entire organization integrated into tens of thousands of employees and accepted enormous disruption.

Bubble Yum helped create the soft bubble gum craze, with a texture that felt easier to chew and better suited to big bubbles.

Warner Lambert answered with Bublicious in 1977.

They promoted huge bubbles, bold fruit flavors, and cartoonish television advertising.

Wrigley's Hubba Bubba followed soon after.

Bubble Yum helped create the soft bubble gum craze, with a texture that felt easier to chew and better suited to big bubbles.

Warner Lambert answered with Bublicious in 1977.

They promoted huge bubbles, bold fruit flavors, and cartoonish television advertising.

Wrigley's Hubba Bubba followed soon after.

Absolutely not a share of a mutual fund, not a share of a stock.

Liquidated Dell with two, uh, with a 700% gain, liquidated Warner Lambert with, with a 400% gain, liquidated WorldCom with a 700% gain.

Bought WorldCom back when it was a tiny little company in Mississippi from a friend who said, "Oh, you gotta buy this little company.

It's going places." And yeah, the guy was going to prison.