Wang Yibo

trey trey trey i feel like we can make the same argument for wongy abo then too though but i

don't think right i am gonna get cancelled for what i'm about to say I don't feel like Wang Yibo is as talented as an actor as Xiao Zhan, in my opinion.

I can

agree with that.

Coming out,

yes.

I, you know, arguably, Xiao Zhan's character in The Untamed was harder to play than Wang Yibo's character.

because he was a lot more of the stoic.

Um, and, and really pointed out some opportunities, um, for brands to really sort of connect with consumers to boost demand and I guess ultimately to boost consumption as well.

Uh, we saw this showing up- Throughout the program, uh, when we were sort of talking about marketing, um, efforts as well, uh, I know Rocket spoke about, uh, their partnership with the megastar Wang Yibo, and the power of live streaming showed up, uh, in some other sessions as well.

John, I'd love to hear your, uh, thoughts on this.

Absolutely, Bree.

Well, I think what you're talking about really is it's a marketing effort into those markets you identified, whether it be the United States, China, or or South Korea, and it was interesting.

We were talking to the, might have been the TNG guys, about one of their apple varieties, and they used a influencer in China, Wang Yibo, and that, that was the Rocket guys, actually, and I think, and that just went absolutely gangbusters for them, you know, like numbers that they weren't expecting in a million years sort of thing.

So I suppose all that was going on in the background as well.

Yeah, that's right.