Walt Disney

And it's grown into this extraordinary community of businesses.

And a few years ago, Walt Disney came to them and said, "Hey, we'll give you 50 million bucks to come into our park.

Like, you guys are the best deli in America.

We want you in our park." It took Zingerman's about 10 seconds to say, "No, thanks.

They don't create meaning.

What creates meaning in the end are deep relationships.

And so the places I visited were always able to walk away from that check from Walt Disney, and they were successful, so they were able to do that.

Not everybody would be free to do that.