Waldorf Astoria Hotels & Resorts

Kind of a big deal.

He was responsible for the Waldorf Astoria.

And at the end of his life, he donated pretty much everything to his charity.

yeah that's right Paris grandfather Baron Hilton he fought most of his life to get it back and he did too but wouldn't you know it at the end of his life he decided to give it to charity too reportedly because he was embarrassed about Paris Hilton well what else do we know about her the reality TV showed the surreal life it was Paris Hilton pretending to be stupid talking to people out in the country recently she said no that wasn't me this voice up here it's not me I was talking like this now I talk like this you know so big change big rebrand she's not the same dumb blonde she's smart now part of a rebrand talking about her ADHD diagnosis and she also has a song a pop single with millions of views from a couple years ago called you guessed it ADHD don't listen to it don't don't you're good don't listen to it well maybe I'm being a bit insensitive after all ADHD can affect everyone just because her sister married a Rothschild doesn't mean she doesn't struggle and although I made a pledge to call out ADHD grifts I can't say what Paris has going on is a grift it's more of a boss babe move and I've waited a long time for someone credible to talk about ADHD and I'm not gonna lie her Halloween costume was pretty sick she's gone so far as to create the ADHD campaign embrace your sparkle But again, what's wrong with people enjoying the community of sparkle? Now I'm just an ordinary guy that barely graduated high school, went on to become a psychiatric nurse practitioner with 20,000 hours of direct experience.

And a lot of that is because nightly rates at luxury properties are rising.

So Megan, at Waldorf Astoria, which is Hilton's biggest luxury brand, I'll say, nightly rates are up almost 9% to an average nightly rate of $472.

LXR, which is their more boutique luxury brand, was up more than 16% for an average nightly rate of $585.

And Hyatt

So it is... really growing in these luxury brands.

There are a bunch more in the pipeline, too, in terms of new hotels that are coming to these brands.

So Hilton mentioned there's a Waldorf Astoria Seychelles.

There's a new Conrad at an airport in India.

The hotel industry categorizes hotels under four main types, economy, mid-scale, upscale, and luxury.

the type of hotel that you go to dictates how much you should expect to pay per night the quality and breadth of service you should expect to receive and the amenities that are available on site if we look at the leading hotels today there are really five main players these five corporations own entire portfolios of recognizable hotels and brands that span across all these different hotel types let's start with the most well-known player in hilton hilton's luxury brands are the prestigious waldorf astoria LXR, and Conrad hotels, which are all located in landmark destinations like Dubai, Turkey, Rome, and New York City.

But as legendary and as prestigious as these luxury brands are, these hotels account for less than 5% of the total hotel rooms in Hilton's portfolio.

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Hi, my name is Christina.

I work at the Waldorf Astoria as a cook and I'm out here striking today because I feel like we are not compensated fairly for all our effort.

Our safety and our wellness is disregarded and I want protections for our immigrant workforce in this changing world.

And we're all out here together and united and I believe that we're going to win it.

How is that a good look for the hotel? How they gain any goodwill whatsoever when they're not taking care of the people that take care of the people that stay there? Does that make sense? Well said.

Thank you.

Yeah, I mean, you're showing that without these workers, the Waldorf Astoria is not the Waldorf Astoria.

You can go in and expect a really world-class treatment, but if all the workers are on strike because they can't afford their mortgages, you walk in and it's just an empty building.

Right.

So you've got Garden Inn, basic hotel, and then you've got Conrad Hilton or Ritz Carlton on their brand or Waldorf Astoria, whatever their five-star is, right? The difference in price constitutes the service.

So what a lot of hosters saying is like, look, here's an example.

Grandma had a duplex.

And Hilton has been expanding its high end hotel portfolio.

There are some really super high end Waldorf Astoria's and Conrad hotels.

But they also, of course, partnered up with small luxury hotels, SLH, and there are some amazing properties there.

And you could use the free night certificates with those.

What they might not know is that some of our fastest growing areas of our business are in the lifestyle and luxury categories.

So, you know, in those two categories, we have brands like the Graduate brand or the Motto brand or the luxury side, the Waldorf Astoria brand.

And being able to dig in and tell those stories of those new products and all the new ways to stay at Hilton lets us help to elevate, you know, sort of the view of the entire portfolio because things we learn there and service opportunities we create there are learnings that get applied across the whole portfolio.

But also it's just really rich stories to tell when you think about the service, the space, the technology, and all the thought that's going into building those products.

I think the way I learned that is working for companies who demanded it.

[laughs] You know? When you work for Hilton, it has 9,000 hotels, and I worked at the Waldorf Astoria, where people, they want what they want, they want it now, and they want it right, and, uh, they're demanding, and the s- standards were high, and I learned from those.

I didn't know these things until I started working in quality places.

So if you work in a quality place, you learn.