Wade Hampton Frost

But as ways of engaging people, and it's worth remembering that Snow, as we've talked about, he died not recognized from this work.

And the reason we're talking about him Today is a lot down to the work of an American epidemiologist in the 1930s, Wade Hampton Frost, who republished the Snow monograph and was a big part of bringing that story to people.

It's the reason we have a John Snow Society, which, you know, we put on one annual lecture a year and celebrate the contribution to epidemiology, but try and find a lighthearted way of bringing people together.

So that the power of a good story is the other one I'd add.