Vizio Inc

And they can activate throughout that, not just through us, but through DSPs, like Trade Desk, as well as through other types of partnerships that we have.

And what that ecosystem does is it gives access not just to... activating within Walmart Connect and using our data, but being able to activate through Vizio, being able to activate through our social partners, being able to activate through Spotify, who's our new audio partner, and being able to do closed-loop measurement through that entire cycle gives us this sort of broad and connected ecosystem that we can operate inside of and allows us to drive broader connectivity.

It also gives us the opportunity to build new... ways of thinking about measurement audiences and targeting with those partners.

So we can work with an agency, we can work with a tech partner, we can work with a media partner to understand the most effective ways to, one, figure out what data they want from us, what's the most effective data they can receive from us that will drive their business or their client's business forward.

He'll sell you a TV.

What is he, Vizio? He'll sell you a Vizio.

Zoe loves a good Vizio.

My kids want to be Jason Tatum.

Smaller the better.

He'll sell you a TV.

What is he, Vizio? He'll sell you a Vizio.

Zoe loves a good Vizio.

My kids

went to BJ's.

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This is why if you go to Sam's Club, I'm at Sam's Club once a week, so one of the first things I always see are the TVs there.

And they have had a 100-inch 4K Vizio for $1,500.

Do you know why? Why? Because there's only two parties involved in the transaction.

The person that has made it wanting to sell it and the consumer.

This is what's going to add that layer of measurement to the impact of content that I think a lot of marketers are looking for.

And as we introduce more video formats and new types of own media like Vizio or even in-store, I think there's a huge opportunity to truly measure the impact of content.

I don't think you just need to look at the impact coming from the distribution of a handle.

Yeah, I think it's interesting to me when we're thinking about, like I was looking at my old friends from eMarketer, they have some industry estimates that social media accounts for just about 2% of retail media ad spend according to their classification.

Then that data may, I say may, it may be sold to data brokers who combine it with other information to build very eerily accurate profiles of you.

I saw this, and I'm quoting on Engadget.com. Vizio, decent, decent manufacturer of TVs.

Vizio has something called Platform Plus,

and that includes

ads, sponsorship, and everything.

It's called Live Plus.

Turn it off or limit the ad tracking under advertisement.

Vizio, go to your settings.

I actually hacked into my TV and I made it 20% less annoying.

It's a Vizio.

You can't hack it very well.

But even mine, I was able to take out some of the annoyances with Claude.