Virgin Records

And so you maximize the brand equity of that master brand.

And so I think about like Google, right? Google search, right? Google Drive, you can think about like Virgin, you have Virgin Atlantic, Virgin Mobile, Virgin Records.

And so all of those different products, they all take on that master brand name.

And so at the end of the day, you wanna protect that master brand at all costs because the risk of that is that if you have, you know, if let's say Google Search has some major PR issue, that's going to impact potentially Google Drive and some of those other products.

That'd be good.

But yeah, in October 1980, another anniversary was that My Generation was again reissued on Virgin Records.

So it'd been out of print, I think about a year after it originally got released in 1965, it was already out of print.

and wasn't reissued until 1980, and it was Virgin who picked up the rights and reissued it.

But the most expensive new CDs were like $20, $18 to $20.

And you sold that at Virgin, too, when you worked at Virgin Records.

Steal them all.

I mean, you weren't paying anything.

Kane started to be like a mentor, godfather type thing for me.

And Virgin Records, who I was signed to, they asked Kane, can I go on tour with him kind of as like a student and opening up an effort to build.

kane said of course and that's how i was on tour with him we made the stop one of the last stops was new york city and he also invited tupac and biggie out from the stage and the rest is the rest is history

It's history.

Because I used to be a handler kind of to the stars.

I worked for Virgin Records, A&M Records, and every time there was a star, you know, you get these moments where you're taking around people like Tina Turner, Michael Jackson, Tony Braxton.

And Mitch, for you to have a real moment like that, for him to be such an icon and not having a handler to it.

Shows that he's there for that money.

there.

And also at that time, you know, we had signed here, or Ian had signed a record deal with Virgin Records, which was still a fairly new label as far as America was concerned and there was come some sort of mix up with I think it was RSO Records but at that time there wasn't there wasn't like the strong record company backing

for the band to go to America

and also from the promoters but we did go and tour America Um, but it wasn't great.

Records.

Remember Virgin Records? That's, I think, what started all this.

He has dyslexia, and he's talked about it in his struggles in school, traditional school settings.

He's often included in broader conversations about neurodivergent entrepreneurs for the way that his nonlinear and unconventional thinking shaped Virgin Group's willingness to enter wildly different industries, like I just mentioned.

Didn't they start out as Virgin Records and now it's like Air and Cruises? What? From music to airlines to space travel.

That's what's in my notes.

Confirmed.

Confirmed Virgin Records with my notes.