Viral Nation

Jonathan Chanty is the perfect person to talk to because he's watched that evolution from the inside.

The founder and CEO of Rainmaker Group and an early executive at Viral Nation, helping grow it into one of the world's leading creative marketing agencies.

today he works across creators athletes entertainment brands media and technology to turn audiences into actual business jonathan and i get into what creator managers need to know and why follower accountants becoming one of the least interesting ways to evaluate talent we talk about creators being media ecosystems the enormous opportunity around micro creators and local businesses and why brands need to get much better at matching the right talent to the right objective creator economy has proven it can get big this conversation is about building the systems expertise and businesses

that can make it last

I helped launch one of the first ever SaaS platforms for influencer marketing.

It was called Hyper.

And we were the first real influencer cross-platform search engine, which helped marketers reverse engineer the decision-making matrix in terms of, if I want to resonate with this audience on these topics, who should I be working with? I then came back into marketing at Viral Nation.

And then after getting back into marketing at Viral Nation, then went over and took over talent and rebuilt talent.