Vinka

But, but you think you're going to write the music, be in the studio, do everything, and then have a run around, a friend of yours who runs around to take calls and take you for shows, and you want to go global.

When a Ugandan artist reaches the point of attempting something ambitious as a major headline show, just like what Vinka did, how important is the corporate investment in helping that artist not to just be a popular musician, but be a real entertainment brand?

[singing] Let's talk to them.

Let's talk, chicka, chicka, chicka.

Bell Lager and Swangz Avenue have built one of the strongest, longest-running relationship between a major Ugandan brand and a creative company.

From Russ and Rhyme, the Swangz Avenue All Star Tour, to festivals, activation, and artist-led events.

You remember Vinka's perf- um, concert just ended, which was sponsored by Bell Lager, and Vinka has been a p- a guest on the podcast too.

And these two brands have repeatedly found ways to bring Ugandan music and experiences to audiences.