
Vidyuth Srinivasan
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Aug 1, 2026
Vidyuth Srinivasan on AI, Fake Luxury Goods & the Counterfeit Crisis
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I'm really looking forward to talking about your journey, the future of AI authentication, and how you turned that vision into a company helping people around the world know what is real.

Vidyuth SrinivasanGUEST
I mean, the motorbike story is actually true, but it a- it goes back well beyond it, um, well before it, 'cause I grew up in India.

Vidyuth SrinivasanGUEST
He's only ever had one job, which was in the s- in the '70s up to the '90s.

Vidyuth SrinivasanGUEST
It was the most stable thing to do, get a government job, and, you know, b- bide your time and keep putting the effort, and then you keep rising up the ranks.

Vidyuth SrinivasanGUEST
But that was, in I- by Indian standards, that was a total middle class upbringing.
15 MINS LATER
18:27
But what was the hardest part of convincing people that AI could authenticate physical goods better than a human eye but back in the early days?
Trust, Tech, and Truth: How Vidyuth Srinivasan Built Entrupy | Emily Blumenthal & Vidyuth Srinivasan
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23:52Vidyuth SrinivasanGUEST
I think it was, it fundamentally or thematically, it went from looking at differences between things to commonality between things, right? And then building two classes of, of this is different from this, but in this, there's a, in one class, there's a lot more similarity than differences.
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24:14Vidyuth SrinivasanGUEST
Again, this was another theoretical concept, right? So we had to validate it, so we actually built a product, a very basic technology.
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24:21Vidyuth SrinivasanGUEST
And we did it with, uh, LV, uh, with Louis Vuitton handbags.And wallets and a bunch of things.
20 MINS LATER
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44:01Emily BlumenthalHOST
But how can people find you, follow you, learn more about Entrupy, the whole thing?
