Can you tell us about that?

Yeah.

Yeah.

So the first, the first five years or so, we were doing just graphic design packaging.

Things were going great until the real estate crashed, the housing crash, right? And business basically went down to zero [chuckles] almost overnight.

So it sounds easy right now, but it took us, like, almost a year to figure out what we were doing, and that was when we started playing with website design, and we decided, um...

Well, well, I had a buddy that had a booth at a, at a local trade show.

... to scale down, what was the main reason?