How does that fit into this? Is that some good experience to kind of help with this foundation?

Yeah, I lived in Austin about four years.

I'm a boomerang from New Mexico.

I was gone in total for about 10 years.

And South by Southwest, my perspective was organizing an event during South by Southwest.

So as a startup founder.

Okay.

What's the biggest challenge you're facing so far in putting this together and making it all run smoothly?