Viceroy

Say, did you ever notice how a manager juggles his lineup until he comes up with a winner? He keeps moving his players around until he finds the right man for the right position.

You know what makes sense in filler cigarettes, too? Smoke all seven leading filler cigarettes, and I'll bet your taste will tell you to stick with Viceroy because some cigarettes taste too strong, like they didn't have a filter at all.

And others, well, others taste too light.

They take all the fun and flavor out of smoking.

Advise Roy, taste the way you'd like a filler cigarette to taste.

Not too strong, not too light.

Viceroy's got the taste that's right.

Viceroy and the familiar softback are the exclusive new slide top case.

We don't know why so many people like our beer, but we must be doing something right.

This game is also brought to you by Viceroy.

Not too strong, not too light, Viceroy's got the filter for the taste that's right.

And by the Shell Oil Company, makers of Super Shell, the gasoline for good mileage.

Stop at the clean white pump for Super Shell.

No runs, one hit, no errors, two left on.

And the score at the end of four, the Braves one and the New York Mets nothing.

Fans, enjoy the game with a Viceroy.

By the top-selling coffee in the West, the one coffee that's mountain-grown for deep, pure flavor, and fans, when I say coffee, I mean Soldier.

And by Viceroy, the only cigarette with a famous deep-clean filter and exclusive deep, pure blend.

Viceroy's got it at both ends: got the filter, got the blend.

61 is the baseball battle cry in Baltimore.

It has been done in '61 is the proud statement of sports fans in Los Angeles.

High floating curve and a swing and a foul off this.

Back up on the screen, and it's one ball and two strikes.

Well, it's been on the cold side and cloudy out here at Memorial Stadium today, but that's the kind of weather that puts players on their toes, and the kind of weather when it's good to sit back and light up a Viceroy as you enjoy this ballgame today here in the last half of the seventh inning.

Tonight, Casey Sting goes New York Mets.

Meet the St. Louis Cardinals of Johnny Keene in another game presented by Rheingold Extra Dry and Viceroy Cigarettes.

Well, hi, everybody.

This is Bob Murphy with Lindsey Nelson and Ralph Kiner, all set to detail every exciting play in the opener of the four-game series here in St. Louis, Missouri.

Sing for Rheingold.

All right, now I want to give out up to Vice Roy and find out what-

We aim to please.

Vice Roy has got the taste that's right.

And also something that's right is the fact that you can come out and see the Los Angeles Dodgers play the San Francisco Giants play and the Mets play all this weekend.

And you can get tickets for these games.

Enjoy a nice cold, ice cold glass of good Rheingold Extra Dry.

Now this is Ralph Kiner saying so long for Lindsey Nelson and Bob Murphy, our statistician Joe McDonald, our engineer Bud Bomba, our producer Joe Gallagher, and for Viceroy.

Viceroy's not too strong, not too light.

Viceroy's got the taste that's right.

That's right.

Once again, the Reds winning a doubleheader 11 to four in the first game and four to three in the second game.

Now, we don't know why so many people like our beer, but we must be doing something right.

Tonight's game is also brought to you by Viceroy.

Not too strong, not too light.

Viceroy's got the filter for the taste that's right.

Well, hi, everybody, Bob Murphy with Ralph Kiner and Lindsey Nelson from Forbes Field.

Play-by-play broadcast of tonight's game, the second of the five-game series between the Mets and the Bucs.