Vic Keller

He's going to be there speaking about leadership.

And then Vic Keller, who...

Basically answered directly to Warren Buffett with Berkshire Hathaway.

He's also going to be speaking about how to get your team aligned.

It's all going to be centered around the profitability in the dealership and how dealers can be uh sustained into 2027 and and thriving um but then i'm extremely excited uh to bring in uh three big heavy hitters uh one that i mentioned already steve greenfield we're bringing a brand new talk to the stage uh at asoducon west and then uh our new friend jack hollis former coo at uh at Toyota here in North America and now managing partner of Accrual Equity Partners.

And then a new friend as well, Vic Keller, who historically was with Berkshire Hathaway and was right hand to Warren Buffett or sorry, not right hand, but answered directly to Warren Buffett and his strategies on leadership and career growth in retail automotive.

So we've got the pairing of three retail centric topics with very big, broad understanding of how to lead in retail auto today.

That's great.

Right.

Actually somebody, one of our speakers at a soda con West, Vic Keller answered directly to Warren, did his exit interview.

You can ask him all the

questions.

In Proverbs 27, 17, about iron sharpening iron.

How important, Brent, are relationships like we developed? And then a year later, we added Vic Keller.

A year later, we added Vic to the text thread or about eight, nine months.

We added him that next fall.

Uh, he's gonna be talking about leadership.

And then finalizing the day is gonna be Vic Keller.

Uh, Vic used to be with Berkshire Hathaway and, uh, sat r- right next to, uh, th- executives there and, and just has a wealth of knowledge around career pathing, building this as an industry that people fight to join, and the way that we bring people in, and then grow them in their careers, uh, to be successful.

So I'm super excited about our keynote speakers.