Vetements

Crazy.

The Vetements is your clothing line.

Yes.

It's gonna be debuting not long after this video is out in the world.

She was later scouted in a shopping mall, moved to New York, and has since become one of the world's leading models.

Adotte has walked for Chris Owens, Vetements, and Richard Quinn, fronted campaigns for Skims and Alexander Wang, and appeared on magazine covers around the world, from Marie Claire and Elle to Harper's Bazaar and L'Officiel.

She's also a writer and former contributing editor of The Standard.

In this episode, we talk about the modeling industry's relationship with race, how humor can be armor, the reality behind being booked and busy, and what she wants to do next.

And actually, did you see when Skepta posted earlier this year about North? I thought that was really interesting.

Oh, what did you see? So basically, I think it was in June at Paris Fashion Week, he criticised grown men for making North feel uncomfortable at the Vetements show, I think it was.

So he tweeted or posted on X about the way that complete strangers were trying to use North and how it made him sick after videos of the interactions happened.

So those incidents included a guy grabbing North for a hug after she offered a handshake, another draping an arm over her shoulder.

Like how many more Balenciaga...

Black, gray hoodies do we need? Like, he kind of did with Vetements and then with Balenciaga.

He did what he came to do.

I believe in, like, a creative window closing.

He wants more creative freedom, specifically regarding the aesthetics of streetwear.

So in 2014, he and his brother, along with some friends, launched their own independent brand called Vetements, which is literally just the French word for clothing.

And Vetements was a seismic shock to the industry.

Why did it hit so hard?

Demna's goal was to create a high end luxury interpretation of the gritty streetwear aesthetic he saw in post-Soviet youth culture.