Velo

The L- the big player is Zyn, and then, uh, what is it? Ve- Vel that, that has the other big player.

Velo.

Yeah.

Velo, yeah.

And-

Velo is British American Tobacco through Reynolds

... a- and you're buying TPV and Free and ALT, and I, you're basically saying, "Hey, you know, those big players are gonna be big, and they're probably the dominant players, and there's gonna be room for the third player," you know, the Dr. Pepper to the Coke and the, the Pepsi.

I guess my question would be why, why would it be TPV? Why would it be Free and ALT? And then a- as I think about this, you know, were they just so well-positioned? 'Cause you mentioned regulation.

Why?

Cam Zagel said, Jer had a friend visit the other day, ate Velo's like candy.

Okay.

How many milligrams? Yeah.

I went to my backup source, and he was like, "Yep, here's what you want.

Not Zyns, Velo.

Smoother.

He likes wintergreen.

Based off your description, what you're asking for, you're gonna wanna go with the 9s.

You are gonna wanna go with 9s.

Just walk in, tell the lady you need 9 milligram Velos, wintergreen flavor.

You're good to go, right?" I said-

okay there's a story here

Because I was looking around because I have two different rolls of my Velo three milligram wild berry nicotine pouches.

And I can't find an expiration date anywhere on these.

Like we're going to turn the light on here.

Oh, yeah.

Let's see here.

What does Velo have in it? I know it's one of the artificial sweeteners.

It's in like Diet Coke and shit like that.

Zinn is the original brand of smokeless tobacco pouches, introduced by a Swedish company, Swedish Match, as a tobacco-free alternative to Snus in 2016.

Its major competitor, Velo, is also Swedish, though both companies are now owned by international tobacco conglomerates.

In the United States, Zin is sold in tins of 3 mg or 6 mg pouches, though the European version of the product, which I purchase from my local Yemeni-owned bodega in New York City, also comes in 9 mg, 11 mg, and 14 mg varieties.

Retail in New York, a tin costs around $9, up from $5 to $6 only a few years ago.