Vega Sicilia

And we're, we're trying to do stuff and interviewing high-end wineries, so w- you know, we both at that t- I eventually then became part of, uh, the master wine program, so like we were going to wi- um, one of the symposiums out in Spain.

And so we, you know, visited Vega Sicilia before, which was part of it, and then doing just a lot of s- third-party research and really putting that framework together.

And I think she's, you know, written a ton of books on wine business and wine sales and marketing.

She just gave me the fourth edition of, I think it's called Wine Sales and Marketing [laughs] or something like that.