VCCP

And I think, you know, watch this space on what they do with Starbucks.

If I was a betting man, I would say there will be more Starbucks news to come out of VCCP.

So that is interesting, isn't it? Because, I mean, first of all, it's a UK brief, that one.

Yes, it is.

But the bar to get that business.

I mean, this was such a hard-fought pitch.

I mean, VCCP would be delighted with this, and rightly so.

And it's interesting that as far as we're aware anywhere at this point, it's the PR bit that's moved, not the broader account.

The production team have a very good relationship with them.

And then when it comes to VCCP, our agency, we do touch base with them as well.

The relationship not necessarily isn't owned or managed by us, but we are brought in when necessary and relevant.

There are a lot of touch points.

Today's show is about PR agencies merging, and one in particular.

Last year saw the eyebrow-raising merger of sister agencies Good Relation, Harvard and Team Spirit to form VCCP Raw, a £22 million PR firm combining consumer, tech, corporate and more.

To discuss the big move, we have VCCP Raw Chief Executive Stephanie Brimcombe and VCCP founding partner and legendary ad man, Charles Vallance.

So thank you both for joining us.

So before we start, I'd like to take your opinion on the state of the market at the moment.

And the move was really about supercharging those three businesses and enabling them to deliver more.

invest together and reach more audiences and clients.

This is all fueled by a desire to really create a PR powerhouse, but underpinned by the scale capabilities and challenger ethos of what the VCCP network brings.