What are some of the lessons you've learned from those companies? experiences that carry through to the work you're doing today?

I think there are three big lessons that I've taken away.

The first is always look for the tailwinds when it comes to launching a business.

It's something that I'm sure you see so much of in your work.

Something that I've seen as a founder and also as someone who advises a lot of startups is that you can have the best team And you can also have a great idea, but you also have to have the market forces around you so that you can just see incredible growth.

And that is more relevant today than it has ever been.

I think many of us also know companies that have passed their prime and because they have all these headings against them, like they just can't get any bigger, even though they have an amazing team.

What kind of work do you do and how does that help just in your personal life, but as well as your business? What kind of insights does that bring?