Value

So to use it, let's say Jeremy Scott Fitness, you had a hundred shares of stock and the company is worth a million dollars, okay? So that means roughly speaking, every share is worth $10,000.

Now let's say that the company Value of Jeremy Scott Fitness stayed at a million dollars, but you issued another 50 shares of Jeremy Scott Fitness.

Okay, that dropped down the value now, dropped down to $7,500 per share.

So you put more shares without increasing the value of the entity.