Value Proposition Design: How to Create Products and Services Customers Want

He never runs the same lap twice, so when he goes out there and he works with clients, he brings it back, he puts it into his frameworks, and boy, does he love a good framework.

He is the author of, for those watching us, all those books on the shelf behind me, and today's focus is how do you use AI in value proposition design.

He is Alex Osterwalder.

Welcome back, sir.

And I'm, I'm answering here, by the way, so many emails I've got saying, "Give us more tools, give us more frameworks.

We've had enough with all your knowledge that [laughs] you have on the show." So we're gonna give people a bit of something different today, a shorter episode which is also being called for, but from the horse's mouth, how do we use AI in value proposition? Maybe, Alex, you'll have to start with where this is coming from, what you're seeing in the field, what are clients looking for.

So we've gotten a lot of demand around value proposition design, and we were brought in by one of the clients to really, on a large scale, support their product owners, product managers, and in that process, we just learn a ton every time.

So we bring in the frameworks.

Okay, yes, every, all, all the dots go there." Um, with stack ranking, it was okay.

If you look at the Value Proposition Design book from Alex, you'll notice some stack ranking in there.

I'm not against stack ranking.

I just think with risk, it's more nuanced than that.