Value of time

the Navajo word for precious.

And so I started to think about a lot of the conversations and pieces of information that I had picked up from my clients on the Triumph side and that, what are the people that have everything? What are they focused on? And they're focused on time and and reducing friction and spending more time with the people that they actually care about in less time on the things that they don't and so so that became the center of that that branding experiment you know that it was going to focus around amplifying you know the value of time for our clients and so the story and the brand came to life february of 2024 and And then by, by October, I already had, you know, the business plan set up the LLC.

I just needed to go find a partner on it because I didn't want to do it solo.

I just, I, it didn't feel like something I could take on.