Like, how do you break into that market? How do you compete against, you know, an uneducated consumer with a very powerful voice telling them what to do, being like a relative?

Let's break it down because there are so many different competitors, right? Or challenges to talk about.

So let's start with family members as a whole, right? So family members, I'm going to say they're going to be probably some of the most challenging ones today.

And that is also true depending on which community people belong to.

I mean this, it's like if it's a community where there's a family jeweler.

where everybody's going to, everybody trusts, everybody...

It's like, you know, that's the thing to do is to go to that person.

Are you advertising on social media? Are you referral network down the line? You know, like what's your way to break into the market?