Flora Food Group
Flora Food Group is a global food company that produces culinary staples such as spreads and butter blends, creams and creamers, cheeses, and cooking liquids and sauces under brands including Flora, Blue Band, Becel, Country Crock, I Can't Believe It's Not Butter!, Violife, and Bertolli, serving consumers and professional kitchens in over 100 countries.www.florafoodgroup.com
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Search complete. 1 mention across 1 episode found for "Flora Food Group".
Oct 14, 2026
Jess ZafarrisHOST
But the title allegedly came from a company secretary's husband who declared, "I can't believe it's not butter," when he sampled it.
Jess ZafarrisHOST
[laughs] And it's since been sold and acquired by a bunch of CPG giants like Unilever and Flora Food Group and stuff.
Rob WattsHOST
Yeah.
Jess ZafarrisHOST
But the product was a result of American anxiety over cholesterol and fat, and as my friend and former colleague, Robert Klara, wrote in Adweek, this, the new spread became a grocery phenom, and its fortunes unfortunately ended up sank- sinking because butter regained cultural favor, in part thanks to the dairy lobby, which f- also for a while in American history required margarine to be pink or white so as not to over-compete with butter.