Upcycled Food Association

So we do it by really talking to different people.

The Upcycled Food Association, where we are a partner of, has been a very powerful alliance as well because there are so many people like-minded founders in the food and beverage industry who is gathering around and really being very passionate about this cause.

You know, the social ramifications of your idea, which is basically taking food that would normally not be utilized and put into the landfill or whatever, converting it into a very savory snack and bringing it to the market is such a powerful message on what you've been doing.

How long did it take you to formulate this entire process? concept in your mind of how it was going to go and then as you're speaking to everyone you're saying i'm taking curry from products from india i'm talking to malaysia i'm talking to thailand i'm basically distributing to these different and all of these different areas people have different tastes and that they have culturally and so forth.

So there's actually a, a formal definition of upcycling, and it's foods that normally would not go to human consumption.

Uh, and this is the definition that's developed by the Upcycled Food Association.

That was one of the first things we did when the guy established as an organization.

So it's food that wouldn't go to human consumption otherwise.

And, you know, because Vineland, we're a research organization, we can identify a white space, uh, but we're not gonna be the ones to build the community.

And so we wanted to, uh, you know, find a partner that could take that challenge on.

And UFA stepped up, stepped up to the plate and decided that they could, uh, use our foundational research and create a new Canadian division of the Upcycled Food Association.

And so that was launched in April on Earth Day, uh, this year.

... or what have you.

But like, you know, right now there's, um, the Upcycled Food Association, which is, they're, they're actually certifying things as products that are upcycled, which means that they...

So let's say chips are made out of the pulp of carrots that was, you know-

Oh

Today, Dog and Whistle creates chef-inspired dog meals and treats with upcycled ingredients, combining Eric's passion for dogs, food, and sustainability.

Eric has a long history with the organization known as the Upcycled Food Association, a non-for-profit organization working to reduce food waste by growing the upcycled food economy.

So he's on both sides, uh, of, of, of this whole thing.

He's even served on the Upcycled Food Association's board of directors.

So Eric, uh, thank you so much for joining us, keeping our plates clean and our animals healthy.

Uh-

And I thought that it was a very, uh, genius idea.

Like, oh, my God, like, we're rescuing foods from distributors and restaurant partners and offsetting food waste.