Unstructured data

How do you think that will get inputted? Would that be through email recaps? How does that human component reach Ignite IQ's data model?

Yeah, so there's structured data and there's unstructured data.

To us, that fits in the unstructured data bucket, right? And so we can literally take anything you guys want, whether that's Discord and email, phone calls.

It can be employee reviews.

It could be what are the company's vision, mission, values? What are your current goals? Are you striving for revenue right now? Are you striving for profitability? Yeah.

I'm Hal Weitzman.

Today, I'm talking with Chicago Booth's Giovanni Compiani about his research which uses AI to analyze unstructured data.

Could his approach help retailers to measure the vibe of a product? Giovanni Coppiani, welcome to the Chicago Booth Review podcast.

Thanks so much for having me.

There aren't many, you know, economists who focus on Vibe, but you do.

And your work is kind of about using AI.

You take measurements beyond the numbers and you're analyzing what you call unstructured data.

Let's start there.