So what, what brought you to this point? I, I, I'll start with you, Umberto.

Yeah, that's, that's a really good question, Brandon.

Um, I would say you just mentioned this.

So my background is aviation mechanics, and so I, by, by training, I really have a different approach to, to maintenance compared to what typically the bike industry faces when maintaining bikes.

So typically we wait, we wait for things to break down, and then we get to the shop, and maybe it's, it's, it gets trivial to get an appointment at your local shop to get things fixed.

You get frustrated.

The shop gets frustrated because so many people want their bike ready without any sort of plan or any sort of a virtuous process that allow us to absorb peaks of demand, uh, and, uh, and plan accordingly to what the shop ca-capacity is in terms of repairing.

... maybe you could walk me through your thoughts on that.