Truth Initiative

And experts say the changing landscape can make use harder to detect.

Kristen Terzakian with Truth Initiative says illegal flavored disposable vapes remain popular while discreet high nicotine pouches are gaining ground.

And certainly with oral nicotine pouches, they may be using them and a parent and educator would have no idea.

Youth vaping is at its lowest level in nearly a decade, but more than 1.4 million middle and high school students nationwide still decide to vape.

It's

like the Truth Campaign back in the day.

Right.

A lot of ad dollars.

Yeah.

And the last thing it did, it funded a public health organization, which we probably know as the Truth Initiative, but it was originally the American Legacy Foundation,

which was

all about...