Trust Me, I'm Lying

I love Ryan Holiday because he was kind of like the new media person before new media was cool.

Trust Me, I'm Lying is probably like... one of my favorite books.

It unlocked a piece of my mind that I didn't really understand.

It unlocked my understanding of advertising.

I mean, I guess one other one, like Zero to One by Peter Thiel.

Obviously, Peter Thiel is a legend.

But, you know, I'll stick with Trust Me, I'm Lying.

I really love,

I'd like to take you back to that because in fact, as I understand it, you weren't a Stoic at all and somewhere, maybe a little more than 19, you were doing PR for American Apparel, a clothing company.

Then your first book was called Trust Me, I'm Lying, in which you exposed all of the deceits that you had been practicing in order to get your company more PR.

So I kind of wondered about that transition.

I mean, you told us about how Dr.

I don't know.

You don't always get to pick how people perceive you or what they think about you.

I probably shouldn't have titled my first book, Trust Me, I'm Lying, if I didn't want it to follow me around.

So I'll take the good with the bad.

He was a marketer at American Apparel.

This book is called Trust Me, I'm Lying.

And it's the tales of a media manipulator.

And I think at the end of the day, marketing is just manipulating or changing people's minds about things, telling them stories, right? Everyone should read this book, by the way, if you're a marketer or not, because if you are a consumer of things, you are being marketed to, and you should understand those tactics that people are using on you.