Trueno

He also made music with his daughter, Julieta Rada.

Now, recently, Félix, I don't know if you remember this, I played a track from him because he actually appears on the young Argentine rapper Trueno's latest album.

So he was really active until the very end.

And once again, on that record, he was paying homage to

He earned his Master of Science in Entertainment Business from Full Sail, and currently serves as marketing and branding director at Crossover, an Ecuador-based live entertainment company where he leads marketing, brand strategy, partnerships, and audience development for major concert projects.

His recent work includes campaigns and live events involving artists such as Tini, Trueno, and Rye.

Martin is also the founder of No Es MKT, which translates to It's Not Marketing, an independent marketing and creative consultancy.

His career reflects a multidisciplinary approach to the entertainment industry, combining business strategy, legal expertise, creativity, and hands-on experience in live events.