Mm.

Where it gives us, uh, access to look at the data on larger time periods to see how we can optimize transmit power settings, uh, channel settings, channel width, and react dynamically to changes in the environment, right? So when, in a, in a sporting venue, when all the fans show up, there's a bunch of moving bodies now walking around, absorbing the RF, changing what your coverage patterns look like.

And if you could tap into the information that's learned at a large scale, uh, to see how you can tune now in, in real time that wireless network, uh, to optimize the experience for the fans so they're getting high speeds and feeds, they can watch video replays, you know, order stuff from the, the concessions, you know, check the, the lineups in the, the washrooms to know if it's a good time now to go to the loo or-

Ah.

And so to make, make things click and not motivate users, if, if you make things too hard, uh, users are pretty crafty, and they'll find workarounds to anything you try to do from a security perspective, right? So to have an effective policy that people aren't skirting around, uh, you wanna make it seamless.

Uh, so it doesn't matter what, uh, technology they're, they're using to, to get onto the network, whether it's, it's Wi-Fi, 5G, 4G, um, you know, any, any are, uh, wired in, plugged into via a cable.

Uh, make it secure that they can connect from anywhere, right? So whether they're working from an airport, traveling to a conference, like Cisco Live, uh, working in a coffee shop, or working from their home, or if they go in once a week to the office, right? Having that seamless experience.

Uh, and now it's a matter of controlling what access, uh, that they get to via someone else's network, uh, and then monitoring when they get access to those resources, what do they do with the data? Do they pull it down? Do they store it on their device? Is it wiped from their device when they disconnect? Uh, do you have to maintain, uh, policies on those devices so that if someone loses or someone steals their device, that all of a sudden those trade secrets are exposed to the world? Uh, people wanna choose what device they're using-

But maybe Troy, you can just talk about what these kind of offerings are going to be.

Yeah, absolutely.

So SaaS, just in case some of the listeners aren't aware, it's a software as a service, what that stands for.

But we've really seen the wireless industry grow and progress, right? And some organizations were like this from the very start.

But we're seeing more and more organizations expand their teams.

And they really have different members of their teams will focus on different aspects of the wireless project lifecycle.

So some will be out in the field, some will stay at corporate office.

Is there a way you can actually adjust his license based on his new job? Is it like a per user type of thing or is it more like an organization settings thing? where you hold all of your licenses and then you distribute them across your employees?

When you think about network visibility, what role does that play in managing the grand number of these connected devices that we're all talking about here? And how do you help an IT group manage them?

Yeah, so there's a theme that I think all of you guys touched on, the trust and the AI, and how that ties into a few different things.

And we've been trying to tune channel plans for wireless network for decades now.

And now we're calling it AI-powered channel planning, where it gives us access to look at the data on larger time periods to see how we can optimize transmit power settings, channel settings, channel width, and react dynamically to changes in the environment.

In a sporting venue, when all the fans show up, there's a bunch of moving bodies now walking around, absorbing the RF, changing what your coverage patterns look like.

And if you could tap into the information that's learned at a large scale to see how you can tune now in real time that wireless network to optimize the experience for the fans so they're getting high speeds and feeds, they can watch video replays, order stuff from the concessions, check the lineups in the washrooms to know if it's a good time now to go to the loo or...

Maybe stay and watch the next play.

How are you using security? How's security changing in the environments that you're working with? I often find

That's true.

And I, I, I think Hardball's gonna make a huge impact to that team It may not be this year.

Kinda like you said, Mike, it, it, I think, I think Dart has the skills, and I think with Harbaugh taking the approach that he will, I, I think it'll, it'll help him.

So I have the Giants at 7 and 10, third place in the division.

I... call me crazy, but I actually believe in the Dallas Cowboys this year at 12 and 5.

I feel like Dak is, is gonna actually have a really good year.

And, uh, I, I liked when they traded away, uh, Micah Parsons.

Go for it, Martin.