Triton Digital

Oxford Road's Dan Granger and Sounds Profitable's Brian Barletta meet up in a recent episode of Media Roundtable to discuss measurement, host-read ads, and where podcasting goes next.

Triton Digital has integrated Datonics audience data into the Triton Ad Platform.

Publishers in 12 countries gain third-party segments for audio ad targeting.

And finally, Outspoken moves from iHeart to Nova Podcasts.

And then I took about three months off holiday.

And then I started over at Triton Digital, right? And we were just selling digital audio at the space.

But during my time there, we actually launched the first programmatic digital audio ad exchange.

Wow.

Stacey, if you had to start over again today, what would you do differently, if anything, to grow faster or smarter?

I guess for me, probably the best way to answer this would be to go back to what we've kind of already talked about.

It's an overarching theme of our podcast episode, but it's probably travel, right? So while I did take a few years off to travel after Triton Digital before coming back into the space with Audio Catapult, I wish I would have done it earlier.

Mm-hmm.

Three podcast leaders on how they got to scale and why it's still early.

In a guest piece for Sounds Profitable, Quill and co-host CEO Fatima Zaidi sat down with the podcast movement NYC Group of ACAS CEO Greg Glenday, Oxford Road CEO Dan Granger, and Triton Digital CRO Sharon Taylor to ask them how their companies reach scale.

None of them credited a hit show or shiny campaign.

Glenday's answer was, quote, boring but alignment, end quote, as his first two years went into focusing a company that had grown in several directions all at once, stepping back from apps and subscriptions to settle on, quote, the infrastructure for independent creators, end quote.

First up, three leaders on how they got scale and why it's still early.

In a guest piece for Sounds Profitable, Quill and co-host founder Fatima Zaidi interviews ACAST CEO Greg Glenday, Oxford Road CEO Dan Granger, and Triton Digital CRO Sharon Taylor at podcast movement New York City about how their companies reach scale.

Glenday credits alignment and says ACAST narrowed its identity to infrastructure for independent creators.

Granger describes integrating Oxford Road and Veritone One after their October 2024 merger and Taylor points to easier access to capital at an established company.

With over 1,500 delegates from more than 65 countries expected, the event will offer exhibition, sponsorship, and partnership opportunities.

Malaysia's Media Prima Berhad has partnered with Triton Digital to streamline its audio division's streaming and podcasting strategy.

This collaboration will integrate Media Prima Audio's content production, distribution, audience measurement, and monetization onto a single technology stack.

They'll use Omni Studio for podcast hosting and Triton's services for audience measurement and advertising management.

This move is set to enhance access to Malaysian audio inventory for advertisers leveraging IAB-certified reporting.

Media Prima Audio operates five radio brands, Hot FM, Fly FM, Cool FM, Molec FM, and Eight Wuxian, catering to Malay, English, and Chinese-language audiences.

Their AudioPlus app offers access to these stations along with podcasts and digital content.

This agreement will integrate their streaming and on-demand content into Triton's advertising ecosystem, providing advertisers with direct and programmatic access to Malaysian audio inventory.

So the likes of me will never be able to do it.

But if you are on Art19 or on Triton Digital, so Omni Studio, or you're on Flightcast, you can now get your video visible in Amazon Music, in the Amazon Music app.

And coming soon will be SiriusXM, Megaphone, and Libsyn as well.

So hurrah for Amazon.

Findings drawn from some 90,000 media consumers took up much of the stage.

Signal Hill's Matt Hurd and Triton Digital's Gabrielle Montana showed how Triton's Demos Plus data draws on Signal Hill's annual surveys of 12,000 listeners to profile individual podcasts well into the long tail, and Hurd shared brand-lift benchmarks based on 35,000 podcast consumers.

Tom Webster's 10 findings from 35 Sounds Profitable studies covering 42,000 consumers over four years included that podcasts have the lowest perceived ad load and that top advertisers get more brand lift from podcasts than for TV or radio.

On the ad side, right side up is Christina Rubino and ACAST CEO Greg Glenday agreed Spotify's new skip button is not the apocalypse, with Rubino calling it a symptom and urging the industry don't race to the bottom, as happened with display advertising.

Apple Podcasts and Apple Maps have launched Hidden Histories guides for Chicago, Los Angeles, New York City, San Francisco, and Washington, D.C., plotting podcast episodes onto real-world locations within Apple Maps.

Apple has also confirmed video is coming to Apple Podcast subscriptions in more than 170 countries and regions.

And finally, Triton Digital's August 2026 Canada Podcast Ranker has CBC's front burner, holding the top spot ahead of World Report and The World This Hour, while the mile-zero murders from Uncover jump seven places to number eight.

That wraps it up for this week's download recap.

Though interviews, including Sounds Profitable's Brian Barletta, turned up little evidence the money is coming directly from TV news budgets.

Triton Digital's August 2026 Canada podcast ranker has CBC's front burner continuing to hold the top spot ahead of World Report, The World This Hour, while The Mile Zero Murders from Uncover jumps seven places to number eight.

On podcast advertising playbook, Art19's Andy Slater joins Heather Osgood to discuss who controls the podcast, from Apple's HLS standard bringing dynamic ad insertion to video podcasts to the risks of leaning on programmatic backfill.

The first findings from the Podcast Study 2026 show 82% of listeners with a favorite podcast say the host is a major part or the only reason why they listen, and 40% say they're likely to try or buy after a host read endorsement, versus 27% for a pre-recorded spot.

Most podcast listeners aren't choosing between audio and video.

Why is the industry? This is a guest post on Sounds Profitable from Triton Digital Chief Revenue Officer Sharon Taylor.

Taylor argues the data does not support the recurring news cycle about podcasting leaving audio behind.

According to the 2025 U.S. Podcast Report, only 7% of monthly U.S. podcast consumers watch podcasts exclusively.