Trellis

And then the most used casks of all the players is three points.

And then you look at those three areas of scoring in Trellis and you get points for that.

And then finally, depending upon the number of players, if someone was the leader fewer times than anybody, than other people, they get an extra point for that.

And that's your scoring.

A Nielsen IQ study cited by McKinsey Insights found that 78% of U.S. consumers say a sustainable lifestyle is important to them, helping explain why environmental marketing claims can influence purchasing decisions.

Trellis reported that in 2025, 49% of Americans said they recently purchased a product that was labeled environmentally friendly.

So here's what greenwashing really is and what you can do to avoid the tactic.

According to Investopedia, greenwashing is a term used when a company is accused of making environmental claims that are misleading, exaggerated, or unsupported.

And we use one little product, like one milligram per button of a thing called Tralos.

Trellis is a mushroom extract that is considered a sugar, right? But it does cause amplification because of Robert Rogers and the work that we were doing.

He suggested this as one of the products.

The other one he suggested was another one we were going to put in.

You know, the events business has changed a lot.

As you know, my company, Trellis, formerly Green Biz, has been in the event space for almost 20 years now.

And yeah, I think 20 years.

And it's changed a lot, first of all.

Face-to-face networking is the number one trust builder of the community.

And, again, they broke this into four different findings, but it's really the same, that people want to connect to people.

And at Trellis, at my company, we've long ago – learned that the success of an event is certainly around programming.

It's certainly around experience, but it's mostly around creating community.