Transmedia storytelling

So my, the first comment I like to make is if you don't, like I've been recently, some folks have reached out to me for advice who are thinking of launching like a, they're working on a series, a TV series, or they're working on a game.

And like, we want a transmedia strategy.

We see, you know, you're active on LinkedIn, whatever.

Can you give us some advice? And I tell them, yes, make the first thing you're working on a big hit.

But now this concept was coming online.

This was called at the time, transmedia storytelling, where the story of a TV show flowed out from the TV screen and onto our desktop or laptop screens.

Not so much phones, but that was starting to develop.

All of a sudden, the touch points where a fan could consume and engage with a fandom multiplied.

Phil, I thought, you know, listen, I brought you a little bit of data.

What do you think? Transmedia is in

it? No.

UFN is irrelevant and useless.