Trajan

It's still humanistic, it's still friendly, but it's, but it's very, very, uh, uh, graceful and, and up- up- upscale.

Um, likewise, a font like Trajan, for instance, is a very, very classic serif font that is based on a font that was carved into Trajan's column in Rome.

It says importance.

And as, as you've mentioned before, Anthony Goldschmidt was a, a great, uh, designer who realized that tracking it out, letter spacing it out, made it seem even more important.

Yeah.

So then he really went and created the uppercase according to the Trajan, the kind of classical Roman proportions.

So you have narrow and wide letters.

And then he tried to create a lowercase that goes with it.

It's still humanistic, it's still friendly, but it's very, very graceful and upscale.

Likewise, a font like Trajan, for instance, is a very, very classic Serif font that is based on a font that was carved into Trajan's column in Rome.

It says importance.

And as you've mentioned before, Anthony Goldschmidt was a great designer who realized that tracking it out, letter spacing it out, made it seem even more important.