trade

[on-hold music] Welcome to Two Minutes in Trade, where we interpret the latest trade news to help you understand the impact on your business.

For a comprehensive background on the issues discussed today, please visit strtrade.com.

[on-hold music] Today is Friday, October second, twenty twenty-six, and I'm Mark Segrist, partner and advisory committee member at Sandler, Travis, and Rosenberg.

Today's topic: another global tariffs case at the Court of International Trade.

I think it's fair to say that many in the Trump administration are hoping that the third time's the charm with respect to the legal challenges facing the administration under its recently imposed forced labor tariffs under Section Three Oh One of the Trade Act of nineteen seventy-four.

Now, you may recall that the US Court of International Trade previously struck down the administration's global tariffs that were imposed under the International Emergency Economic Powers Act, or IEEPA.

That case ultimately reached the Supreme Court, which overturned the tariffs and ordered refunds in February of this year.

That same day, the administration announced new tariffs for one hundred and fifty days under Section One Twenty-Two of the Trade Act of nineteen seventy-four.

I'm easy to get excited about stuff.

I do email marketing for a living, you know? Uh, I spent eight years in the trades with, uh, power selling pros, you know, training CSRs.

But every contractor always asked me the exact same thing, "What's, how do I get my CSRs to do more outbound calls?" And eventually I was like, "What about email? Like, do you guys use your list? When you wanna get jobs, do you have any kind of campaigns you can send to get people to call in, like, in a quick search?" You know, and pretty much nobody I talked to really had, like, a solid strategy for email marketing in the trades.

But in industries like e-commerce, coaching, software, email is one of the top profit drivers.

So I basically just said, "What would happen if I took the email strategies that those industries use and applied it to the trades?"

Yeah.

And so that became, at first it was just zachgarside.com, [laughs] you know, a little freelance email marketing business.

So you say, "Now through September 31st, you can get $500 off a new garage door.