T
Tracy Geer Ayers
Esther Hicks' daughter
1
APPEARANCES
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Jun 23, 2026
9. New Construction Homes: What Most Buyers Miss About Customization
6:50
6:56
7:06
7:19
11:21
11:31

Nonet ReeseHOST
Talk to us a little bit about that and how communication is a real important factor.

Tracy AyersGUEST
Yes, there's a lot of communication and Louder makes it so easy because we have a step-by-step process that we can show you the whole way.

Tracy AyersGUEST
A lot of times it's happened that we've started off with a spec home here and then someone comes in mid-construction and then gets involved and finishes picking out the custom choices at the end.

Tracy AyersGUEST
So that's why we haven't had many spec homes to sit in and do open houses because they end up coming in during the process and then kind of customizing it to them at the end.

Nonet ReeseHOST
Where do things go? I mean, and talk to us about how you feel like that helps move them forward so that they can see the process of their actual home.

Tracy AyersGUEST
You know, you know, things like doors or lighting or the cabinets, like you're saying, it's just they can visualize it.