Trace3 Inc

So I've known you for a while now.

We work together as advisory CISOs at Trace3 back in the day.

You're still there doing, I think, amazing work for them.

I always think of you as sort of the cyber queen of Denver as somebody who sort of rules that market.

different llms like haphazardly oh my it is happening right now a lot of customer data is getting out into the world because people are utilizing shadow ai because companies aren't giving them the tools that they need to be as productive as they want maybe they just have co-pilot they want to use claude so at home and all this customer data in their home environment and claude right like You have to understand the psychology of your users.

And hey, if they can shave off some time of their job and spend more time with their family or just look like they're a more polished employee to win employee of the month or, or that next bonus, you know, they will.

So we are losing a lot, not we like Tracery, but companies are losing a lot of data right now because of this shadow aspect of it.

We're actually blessed, you know, we have access to all of the models, so we don't have to,

And you're kind of wondering, well, like, how do you end up a community outreach manager? Well, I'm in the tech world.

And like you said, Michael, I worked with you and Lauren at Set Solutions and then through Trace3.

Then it was at Trace3 where going from a small org to a big, I just kind of felt again, like, I don't know if this is what I meant to do or I'm feeling kind of lost.

And funny enough, that an organization I've been a recipient of, we supported at Trace3 and it kind of sparked that emotional pull for me of like, I don't think this is right.

really what I want to do, like be focused solely on tech.

I think I want to go into the nonprofit sector.

And then in my 30s, I applied a lot of the lessons I learned from failing to trying to build companies and have things be successful.

I had a tech company that I sold in 2017 called Trace3.

It's still around, actually.

It's like sending kind of your kid to college when you sell it to private equity.

And now it's kind of off and running and having its own life, which is really cool.

I just found out, actually, they just bought a company.

I found out on Instagram that Trace3 brought a company.

And I was like, oh, that's cool.

And hello, everybody.

My name is Genia Cohn, and I'm the regional and advisory CISO for Trace3, which is a consultancy company and a value-added reseller.

And we are... really attacking this AI space head on very, very bullish in terms of where enterprises are going to become fully autonomous and thinking about the autonomous enterprise and what people are doing in all different areas of their business.

And for me specifically, it's more on the kind of protecting and defending what enterprises are doing and thinking about that full lifecycle.